Answer every RFQ in under two minutes. Even at 2am.
An instant qualification chatbot, complexity-based lead scoring, CRM routing, and automated follow-up sequences — built so no quote-ready buyer is ever waiting on a human who's asleep, in a meeting, or already gone home.
Lead score
HotWhy this route
Good traffic isn't the issue. The gap between click and callback is.
Most PCB manufacturers lose quote-ready buyers in the hours between form submission and the first human response — not in search rankings.
What's actually happening today
- RFQs land in a shared inbox and wait for someone to notice
- Every lead gets the same priority, regardless of urgency or spec complexity
- After-hours and weekend submissions sit untouched until Monday
- Sales reps manually re-key form data into the CRM
- Warm buyers go quiet — and quote a competitor who replied first
What changes after launch
- A chatbot qualifies every RFQ the moment it arrives, day or night
- Each lead is scored by complexity, urgency, and volume in real time
- Hot leads route straight to a rep's queue with an SLA-backed alert
- CRM records are created and synced automatically — no re-keying
- Cooler leads enter a follow-up sequence instead of falling through
Four systems, working as one pipeline
Each piece is useful on its own. Together, they close the gap between "submitted a quote" and "spoke to a rep."
Instant RFQ-Qualification Chatbot
A conversational bot trained on your board types, materials, and processes — it asks the right technical questions instead of a generic contact form.
- Trained on your capability list & spec vocabulary
- Captures board type, layers, urgency, and volume upfront
- Hands off to a human at any point the buyer requests it
- Deployed on your site, and optionally SMS or WhatsApp
Lead Scoring by Complexity & Urgency
Every RFQ is scored the moment it's submitted, so your team spends its first attention on the leads most likely to close fast.
- Scoring rules built around your real deal history
- Weighs board complexity, timeline, and order volume
- Tiers leads as Cold, Warm, or Hot automatically
- Rules stay visible and editable — never a black box
CRM Routing & Pipeline Sync
Qualified leads are created as records in your CRM and routed to the right rep or queue — no spreadsheet exports, no manual re-entry.
- Two-way sync with your existing CRM
- Routing rules by region, board type, or rep capacity
- SLA alerts for hot leads via Slack, email, or SMS
- Full RFQ history attached to every contact record
Automated Follow-Up Sequences
Leads that aren't ready to buy today don't disappear — they enter a timed sequence that keeps your shop top of mind until they are.
- Sequences branch by lead score and board type
- Mix of email, SMS, and rep-assigned manual touchpoints
- Auto-pauses the moment a rep or buyer replies
- Monthly reporting on reply rate and revived deals
Score a sample RFQ
This is a simplified version of the scoring logic we'd configure for your shop. Change the inputs and watch the score, tier, and routing update live.
No rip-and-replace
We build on top of the tools your team already uses for quoting and follow-up.
From your current inbox to a live routing system
Map your intake channels
We audit every place an RFQ currently arrives — web form, email, phone, marketplace — and where each one leaks time today.
Week 1Build the qualification bot
The chatbot is trained on your capability list, board types, and the questions your sales team actually needs answered.
Weeks 2–3Define scoring & routing rules
We set scoring weights and routing logic with your sales team, using your past deal data as the baseline.
Weeks 3–4Connect CRM & follow-up sequences
Two-way CRM sync goes live, along with the branching follow-up sequences for leads that aren't ready yet.
Weeks 4–5Launch, monitor, tune
We watch real RFQs flow through the system for the first month and tune scoring thresholds based on what actually closes.
Week 6+What shifts in the first 90 days
Ranges vary by current process maturity, RFQ volume, and how quickly your team adopts the new routing rules. We'll set a realistic baseline together during the free audit.
Pairs well with
RFQ Conversion Optimization
Fix the quote form itself before automating what happens after it's submitted.
Explore service TrustTechnical PCB Content Marketing
Give the chatbot and your reps better content to point buyers to mid-conversation.
Explore service VisibilityBuyer Intent Research
Feeds buyer-intent mapping data directly into bot qualification questioning.
Explore serviceQuestions we get about the automation build
No. The bot qualifies and triages; your reps still close. The goal is to make sure every rep opens a conversation with a buyer who's already told them what they need, instead of starting from a blank contact form.
The bot always offers a human hand-off, and high-urgency or high-complexity RFQs can be configured to skip the bot entirely and alert a rep immediately.
We build two-way sync with HubSpot, Salesforce, Pipedrive, and Zoho CRM out of the box. Other platforms are usually possible — we'll confirm feasibility during the audit.
Yes. Every question, response, and hand-off condition is reviewed and approved by your team before launch, and stays editable afterward — nothing runs as a black box.
Most builds run four to six weeks from kickoff to a fully live, tuned system, depending on how many intake channels and CRM integrations are involved.
See where your RFQs are actually going cold
Send your site and current intake process, and we'll show you exactly where response time is leaking deals — before you commit to anything.